They spruce up your store, make it feel more like a neighborhood hangout, and gives your customers the feeling they’re in a place where everybody knows their name.Ben & Jerry's® Coffee, Coffee Buzz Buzz Buzz®! Ice Cream.Ĭoffee ice cream with espresso bean fudge chunks.
Its low cost makes it affordable for any size establishment and studies show this type of advertising significantly affects overall sales, sometimes as much as 10-15%. Give your coffee shop the boost it needs by investing in physical advertising that engages with your existing customer base and draws in prospective new clients. No matter the demographic, listening to the opinions of your customers and catering to their needs will turn an average coffee shop into a beloved community institution. Are your customers more mature? Stick with more informative advertising via pamphlets and handouts. If you know your customer base skews to the younger crowd, make sure your advertising reflects that with colorful banners and witty signs. Get to know them, understand their preferences and habits. If you are the owner of a brick and mortar, you get a lot of face time with your clientele. Not all of our customer connections are made online, even if it feels that way sometimes. Don’t let them get ahead of you when online advertising is so easy! Utilize Instagram, Facebook, and Snapchat, and see how your competitors are using these tools. This is where food and beverage brands have the opportunity to create a curated brand image and advertise at a very low cost. There’s no excuse these days for not taking advantage of social media and Google to reach potential customers.
Customizable banners or window decals can advertise new blends, drink or seasonal specials, and your free wifi and other special features to a passerby no targeted ad campaign needed. The best way to keep customers around and coming back is to offer services like free wifi, an area for pets if possible, and most importantly, convenient parking! Sell snacks, bagged coffee, customized coffee mugs with your logo, and other retail tchotchkes to create a feeling of belonging. You want them to stay, obviously, because when they stay they buy more. This is obviously for coffee shop owners, where customers come to have a cup or three of coffee and also hang out for a while. The second key factor is providing excellent service.
Half of your marketing is what you sell, and word of mouth still plays a huge role in marketing your product to consumers. Whether you are a small-time roaster, a coffee shop buying from a roasting company, or a retail store with a coffee section, don’t settle. The first order of business should be to ensure that your product offerings are of the highest quality. But while big coffee franchises like Starbucks may have the advertising capability to reach millions via social media and print ads, what about local coffee shops and bean roasters that are working on a much smaller scale? If you own a coffee company of any kind, here are a few creative ways to get some buzz going about your beans. Every day it seems as if there are more and more products and strategies to market for the country’s favorite caffeinated beverage. Americans love this morning staple so much that we have invented countless ways to roast, grind, brew, and enjoy it. Coffee is one of the most widely consumed drinks in the world.